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Posts from the ‘3. Marketing & Distribution’ Category

33. WE DON’T REALLY SUPPORT THE UNDERDOG on March 20, 2014

25. WAIT FOR IT… ANTICIPATION CAMPAIGNS! on July 18, 2013

23. DANGLING OFF THE SHOULDERS OF GIANTS on June 27, 2013

22. SHOW ME THE STARTUPS! on June 20, 2013

20. DOES WORD OF MOUTH REALLY AFFECT BOX OFFICE PERFORMANCE? on June 6, 2013

19. SLOW RELEASES, OR: HOW HARVEY WEINSTEIN SAVES BIG BUCKS on May 29, 2013

15. CRITICS VS. HUMANS on May 6, 2013

14. THE DIFFERENCE BETWEEN SUMMER AND CHRISTMAS BOX OFFICE on May 1, 2013

10. THE CONSOLIDATED DEATH OF THE ONE-SCREEN CINEMA on April 18, 2013

4. THE MYSTERY OF THE SECOND WEEK DROP – PART 2 on March 30, 2013

3. THE MYSTERY OF THE SECOND WEEK DROP – PART 1 on March 26, 2013

2. THE WRONG KIND OF MARKETING: BOX-OFFICE VS. VIEWER SATISFACTION on March 22, 2013